My name is Hoori. I am an Assistant Professor of Marketing at Fordham University. Prior to joining Fordham, I was a Postdoctoral Fellow in Marketing at the Wharton School of the University of Pennsylvania. I received my Ph.D. in Marketing from Drexel University in 2018. My research focuses on studying consumers, their biases, choices, predictions, and judgments. Other than research, I love movies, soccer, poetry, baking, and my home country of Iran.

Here, I will be writing about the research projects and ideas that I am interested in.